Adidas launching NFT collection with exclusive streetwear drops

on

|

views

and

comments

- Advertisement -

Adidas launching NFT collection with exclusive access to streetwear drops.

The first drop of the collection will be available for purchase on the Adidas app and in select retail locations.

In order to launch its new NFT collection, Adidas will give fans access at a special price of $10. The limited-edition items created from rare materials such as denim, polyester, and leather will be available for 24 hours and then sold for what it would have cost originally on the app or in-store.

On Friday, Adidas will launch a new line of NFTs called Into the Metaverse. This line is aimed primarily at sports fans and allows access to an exclusive fan club. Adidas wants to offer exclusive drops to NFT holders ranging from unique merch to experiences that will be created just for the NFT community.

- Advertisement -

Tareq Nazlawy, Adidas’ top digital marketer, tells The Verge in an interview that Adidas is going “all in” on the future of Virtual Reality “A lot of the communities we’re activating through these [NFT] tokens are telling us what their dream world would be. We want to continue the dialogue with them and figure out how to put that into practice in the virtual world.”

Adidas has recently announced the release of their new NFT tokens and it became clear to many that these tokens would have a grand announcement. This announcement was made last month and Adidas launched something else in the past couple of weeks. Adidas also recently bought a Bored Ape — the company named it Indigo Hertz. The Apes were outfitted with Adidas branded tracksuits to resemble their name and logo colors.

Adidas Hoodie Close up picture

Adidas launching NFT collection

Adidas plans to release the NFTs for their December 17th launch through Adidas’s website. There are not many companies announcing their plans to sell this type of product, so we don’t know how many will be sold. We do know that Adidas aims to create a more secure trading platform and service users who want to purchase goods without being taxed on goods bought with crypto. The firm has not released any images or descriptions of what its NFTs will look like yet and you can expect this article to go live just before the company’s website launches.

Customers will get to buy Adidas products online and in stores, including a “digital and physical” tracksuit worn by Indigo. They can also buy other products like a hoodie with a blockchain address on it and an orange beanie. Alongside social & pop culture, merch has become an integral part of the intersection of fashion, art, and commerce.

- Advertisement -

Due to these trends, it is becoming more & more common for artistically-minded brands to co-brand their products with tastemakers in the industry as a way to build awareness. “G Money” works in the cryptocurrency space as a consultant for Adidas. He’s consulted with them on how to enter the universe of NFTs without feeling false or inauthentic. The beanie is the traditional one worn by GMoney’s “CryptoPunks” avatar.

“YOU BELONG TO A COMMUNITY, AND WE CONTINUE TO ADD VALUE TO THAT OVER TIME.”

“We have a lot of experiences that we’re putting together,” Erika Wykes-Sneyd, vice president of marketing for Adidas Originals tells The Verge. “NFTs represent a shift in the way people see ownership of digital assets. One thing that we’ve heard is that asset ownership gives power and control. However, crypto effectively gives a new type of ownership & control to the community.”

Token creators often say the real value of their tokens comes from building a community around them—and in order to deliver on this, they have to develop a roadmap with new experiences. Adidas appears to be taking an innovative approach, trying something that no one really ever experimented with before. It’s great to see them do this!

There has been a lot of discussion around the future of retail, and one company that is positioned to take full advantage of the changing ecosystem is Adidas. Their app, called Confirmed, allows customers to buy special runs like Yeezys. The Into the Metaverse NFT series may offer a new way to acquire rare & exclusive experiences and collectibles.

- Advertisement -

Plus, the streetwear market already operates like a pricey hyped brand like Supreme. One of the key privileges so far of owning an exclusive NFT is access to sales on eBay that resell well.

A commercial brand in the streetwear space, like Nike, was bound to make a move on this. Not too long ago, Nike bought a company that was creating virtual sneakers for an NFT game

Also Read:

Katy Perry Launches Exclusive “The Roar Package” of Limited-Edition NFTs

Michael Jordan jumps into the NFT with Salona

Whitney Houston’s Unreleased Track Achieves $999,999 at NFT Auction

ALSO READ :   China continues to tighten its grip on cryptocurrencies
- Advertisement -
Share this
Tags

Must-read

0x ZRX White Paper

Hello and welcome to this blog post about 0x ZRX White Paper. I am very excited to know that you are interested in this...

0x ZRX

0x ZRX is an open-source protocol for powering decentralized exchange of tokens and assets issued on the Ethereum blockchain. https://www.youtube.com/watch?v=-UMhhM5z7cc Website ...

Recent articles

More like this

Leave a Reply

Adidas and Prada together to create open-metaverse NFT Meta to introduce option for creating and selling NFTs UFC joining NFTs space by partnering with Dapper Labs Twitter introduced NFT profiles shapes as Hexagon Flyfish Club First-ever NFT Restaurant to open in New York City NFT marketplace Opensea acquires Dharam Labs to explore Fiat for NFTs Microsoft to acquire Activision Blizzard for $70 billion Coinbase and Mastercard join hands to ease NFT purchase How to Transform a digital Asset into NFTs? What Makes NFTs so Revolutionary Within the Gaming Industry? What are the different Types of NFTs? How to Ensure NFT is Profitable for You? What are the use of NFTs? Explained in detail What are NFTs? Explained with an Example What is the difference Between Cryptocurrency and NFT? Second Life founder Philip rejoins to create the Metaverse Apple may not join the Metaverse Hype Australian Open Serves the world-first NFT art collection in Metaverse Walmart Planning to join Metaverse with own Crypto and NFTs What is Basic Attention Token BAT? Elon Musk confirms Buy Tesla merchandise with Dogecoin Associated Press launching Its NFT Marketplace on Ethereum Disney got its metaverse technology patent that links reality with AR GAP Announces to join NFT space with Tezos and Brandon Sines The internet is fad. Do you know Why? Who owns the Internet? You, me or someone else LooksRare NFT Marketplace recorded $400 million sales in just 3 How to Claim your LooksRare airdrop LOOKs token? What is LooksRare NFT and NFT Marketplace? How to create or mint or make an NFT & sell it? Shiba Inu allows Holder to earn Interest, activates Lending Protocol NFT Craze Amongst Snoop Dogg, Eminem, Paris Hilton, Michael Jordan Sehwag signed up with the NFT platform Rario Take-Two to buy Zynga for 11B USD NFTs by Brands like Nike, Adidas, Ferrari, H&M, McDonald, Samsung LG follows Samsung footstep to leap into Metaverse, Panasonic joins in Elon Musk favorite: Signal started P2P Cryptocurrency payments Now attend Australian Open in Metaverse Binance Leading Crypto exchange Building an Office in the Metaverse Why NFTs are Crucial for the Metaverse & Web3? China with WeChat starts Blockchain based payment Internet with NFTs or without NFTs: What’s the Difference? Beatles inspired 4444 NFT Fab Four Gear Why NFTs are so expensive and valuable? Airbnb exploring options with crypto for affordable services Paypal may launch it’s own cryptocoin Floyd Mayweather follows Micheal Jordan steps Cryptocurrency Crashing 6 possible reasons of the same Samsung enters Metaverse on Decentraland after NFT integrated TV Logan Paul finally makes a profit from NFT Why Meta’s Oculus VR companion become popular since Christmas? Thunder Rookie Giddey to Enter Metaverse with CGU Why Cryptocurrency Market crashing 6 possible reasons of the same Shiba Inu is going to start own blockchain to reduce gas fees GameStop enters in NFT marketplace shares jump 26% The Sandbox plans to Launch Metaverse Mega City GameStop reportedly entering NFT and Crypto Space Samsung first Metaverse store 837X is here What is MetaMask? A gateway to Blockchain Crypto Market Crashed RED ALERT IN CRYPTO WORLD Tennis and the Australian Open moving into NFT Elon Musk predicts a global financial crisis Metamask Airdrop : How to get Metamask Airdrop OpenSea NFT marketplace valued at $13.3 billion after $300M funding Sony unveils PlayStation VR2 name and upcoming game What’s next – Samsung Introducing NFT Support to Latest TV Lineup Bored Ape Yacht Club reached $1 Billion in Total Traded Volume NFT to Fund Presidential Campaign in South Korea Ferrari enters the NFT space, joins Nike, Adidas, H&M in the NFT race Elon Musk’s net worth increased by about $30 billion in a day Snoop Dogg joins Eminem to set BAYC NFT as twitter profile pic Top 12 tweets by Elon Musk that impacted the market in 2021 Elon Musk Reveals Bitcoin Creator’s (Satoshi Nakamoto) Identity Metaverse Guide to Get Started Top Performing Cryptocurrency in the year 2021 Part 3 Top Performing Cryptocurrency in the year 2021 Part 2 Top Performing Cryptocurrency in the year 2021 Part 1 Eminem purchased BAYC NFT for $462k, joins Ozzy, Hilton, Katy, Snoop SuperWorld Metaverse: What Is SuperWorld Metaverse? Ozzy Osbourne NFT collection “CryptoBatz” coming soon How to enter and explore metaverse Paris Hilton Metaverse “Paris world” on Roblox Top 10 DeFi chains of 2022 & million dollars locked by them Part 3 Twitch owner launches Fractal, NFT marketplace for video games What is Yung Ape Squad Non Fungible Tokens (NFTs)? Paris Hilton throwing New Year party in Metaverse Apple Metaverse Plans Top 10 DeFi chains & million dollars locked by them Part 2 Microsoft’s Plan for the Metaverse Top 10 DeFi chains & million dollars locked by them Part 1 China Baidu launches metaverse app to lead the race Google’s Metaverse Initiatives So Far Google Metaverse: Google’s Plan for the Metaverse Facebook Metaverse: Be the Maker of Your Own World Apple reportedly hired the AR/VR marketing lead from Meta Apple iPhone without a SIM card slot could release in September 2022 ELON MUSK IS NOT CONVINCED OF WEB3’S EXISTENCE The Evolution of Metaverse Ripple Lawsuit update : Ripple is seeing “good progress” Stephen Curry recorded more than 20 points on Christmas Day Facebook Metaverse ‘Meta’ and the Vision Behind it Top 10 IPOs of 2021 Why is Metaverse Gaining Popularity? Donald Trump 1990’s autograph to be sold as NFT The 10 Best Performing Cryptocurrencies of 2021 Part 2 The 10 Best Performing Cryptocurrencies of 2021 Part 1 Gala GALA Best Performing Cryptocurrencies of 2021 Axie Infinity AXS Best Performing Cryptocurrencies of 2021 Polygon MATIC Best Performing Cryptocurrencies of 2021 The Sandbox SAND Best Performing Cryptocurrencies of 2021 Terra LUNA Best Performing Cryptocurrencies of 2021 Fantom FTM Best Performing Cryptocurrencies of 2021 Solana SOL Best Performing Cryptocurrencies of 2021 Kadena KDA Best Performing Cryptocurrencies of 2021 Harmony ONE Best Performing Cryptocurrencies of 2021 Decentraland MANA Best Performing Cryptocurrencies of 2021 Under Armour and Stephen Curry team up for charity NFT drops NBA Legend Michael Jordan joining the NFT industry Stephen Curry launches ‘2974’ NFTs to celebration his 3-point record Jhulan Goswami is going to join the (NFT) Non Fungible Tokens space NFTs race Yuvraj Singh, Amitabh, Rajinikant, Kamal Haasan joining IN FLOKI Inu to build SCHOOL IN Nigeria, Guatemala, & Laos. ‘Merry Christmas’ The world First SMS sells as NFT for $121K in Paris Most expensive NFTs of 2021 Part 3 Most expensive NFTs of 2021 Part 2 Most expensive NFTs of 2021 Part 1 Baron Davis launching first-ever NFT with Crypto.com The world’s first-ever SMS “Merry Christmas” listed for NFT Auction Elon Musk to pay over $11 billion in taxes for 2021 Pay using Shiba Inu at largest VR centre of USA Michael and Jeffery Jordan have launched NFT company Heir Inc The most expensive NFT of 2021 The Merge Top 10 most expensive NFTs of 2021 Instagram planning to enter in NFT Snoop Dogg’s Neighbor Spent $450K In The Metaverse Instagram exploring option for “non-fungible tokens” or NFTs. Barnes & Noble Nook GlowLight 4 First Look Metamask Airdrop may happen soon Adidas sold $23 million in their first NFTs drop What is Dogecoin? Weekly Digest – Top 5 Crypto News Melania Trump Launched Exclusive NFTs Ranveer Singh cricket worldcup iconic movie ’83’ NFTs to be launched MG Motor India is ready to launch NFT Collection Adidas launching NFT collection with exclusive streetwear drops Melania Trump to release an NFT priced at 1 SOL each Katy Perry Launches Exclusive Limited-Edition NFTs Salman Khan going to launch Dabangg NFT collection Whitney Houston’s Achieves $999,999 at NFT Auction Michael Jordan joins cryptocurrency and collectible NFTs What is Floki Inu? Bored Ape Yacht NFT sold for $3,000 instead of $300,000 Tesla to accept Dogecoin as a form of payment for merch WhatsApp started cryptocurrency payments in the US What is Elon musk favorite Dogecoin? Nike bought RTFKT – A NFTs and sneakers maker for Metaverse SHIBA Inu wins battle with FLOKI to be accepted by Travala Travala a ticket booking platform Now Accepts Shiba Inu Ethereum vs Bitcoin What is Ethereum? Shiba Inu is gearing up to release its first multi-platform game Why it is Not a Good Time to Buy Bitcoin Right Now? Coinbase launches Defi Yield earning service to over 70 countries Excluding the USA What is Alienworlds TLM? What is PancakeSwap? Floki token saw a 590% increase in a day India Crypto Bill draft in news What is Non-Fungible Token NFT? Shiba Inu Is Now Accepted by Travala WhatsApp have launched a cryptocurrency payments pilot in the USA What is Bitcoin? What is Shiba Inu? Big Bull the first crypto launched in India Decentraland MANA The Hottest Crypto Of The Metaverse OpenSea NFT Marketplace announced to go IPO instead of an ICO Shiba Inu to Burn Coins and Leap Onto the Metaverse universe The CryptoPunk NFT that sold for $532 million Bitcoin Price Down 20% as Crypto Market Crash Metaverse is Virtual reality and augmented reality What exactly is the metaverse or meta? Metaverse is a 3D persistent online virtual model of reality.