DATA DTA White Paper

DATA DTA White Paper
DATA DTA White Paper

Hello and welcome to this blog post about DATA DTA White Paper. I am very excited to know that you are interested in this amazing technology, you will be going to amazed by the incredible potential of the blockchain.

There is a lot to learn about this futuristic tech, lets get started to dive into the DATA DTA white paper and start to leverage it to build a more secure and trusted ecosystem for Industry 4.0 applications.

The aim of this blog post is to help you quickly understand about the philosophy behind the DATA DTA.

I can ensue you that, you will be able to understand every bits and pieces related to DATA DTA after going through the DATA DTA white paper.

Without wasting any further time lets get started to dive right in and lets understand white paper first.

What is white paper?

A white paper is an informational, influential, well-structured document, usually published by an organization, to provide in-depth information about a specific solution.

A white paper is used to provide a good insight into the challenges for a specific problem and a proposed solution for the same.

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DATA DTA White Paper

DATA DTA white paper will be going to provide you, all the information that is needed to get started with DATA DTA, including the inspiration for creating, the problem it is trying to solve and the solution proposed by DATA DTA.


DATA is a blockchain project initiated and governed by Blockchain Data Foundation Limited (“Blockchain Data Foundation”, or BDF from hereafter), a company limited by guarantee to be incorporated in Singapore and governed in a not-for-profit manner. This project is being developed in collaboration with Yomob International Co., Ltd. (“Yomob”), a mobile monetization-as-a-service company.

The DATA project is devised to address the root of the fraud at its core. To ensure that every participant in the ecosystem is motivated to “do good”, the DATA platform applies a reward system to incentivize end users with their attention contribution and to publishers with pruning their sell-side inventory. More granular information is collected and privately encrypted into a built-in peer-to-peer data storage for sharing across the network.

Because every user is made aware of varying rewards only appropriate for his/her attention consumed on ads served in games or apps, it is highly catered and more personal. Therefore a user is less inclined to reject, ignore or block advertising. The experience institutes a more intimate relation between the advertisement and its consumer.

On top of that, advertisement consumption, no matter what format, be it banner or interstitial or a video or a playable advertisement, is tracked at the device level. Besides being the base for the hugely beneficial rewarding for the true user, the analysis of the behavioral data allows the subsequent conclusion of whether the user is a real person or a fake bot.

The DATA project’s most innovative edge is to proactively identify the fraudulence based on the pattern or behavior analysis via our proprietary AI algorithm, prior to the fraudulent user data being injected into the entire network. Such preventive measurement is the other side of the coin where reward is granted to a true user for his/her attention consuming the advertisements and to the associated device contributing to in the P2P storage sharing.

The DATA platform and its token, DATA Token (DTA) will serve as the backbone of its blockchain based advertising infrastructure. The system supports micropayment where tokens can be used across applications, such as purchasing virtual items and premium services, or for publishers- redeemed as currency in ad networks, DSPs (Demand Side Platforms), ad exchanges, third-party SaaS (Software as a Service) service and etc.

White Paper Link: DATA DTA White Paper

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