Australian Open Serves the world-first NFT art collection in Metaverse

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The Australian Open will be the first major tennis tournament to enter the virtual world Metaverse with the first mint of AO Art Ball Non-Fungible Tokens linked to live match data.

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This will give fans around the world a unique opportunity. Introducing AO's VR experience. You can go explore the marquee event of the Australian Open, without having to leave your home.

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New technology in line calling for tennis insight enables a new way of viewing a tennis match.

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When a ball is in play, the technology effects how much time it stays on your screen. These innovations allow fans to take part much more intimately in the match.

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The AO Art Ball is a celebration that came from artist collaborations. The number of unique pieces of generative artwork stands at 6,776.

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Decentraland provides virtual access to new experiences. “The Australian Open prides itself on being one of the most innovative sports and entertainment events in the world.” ~ Cedric Cornelis

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“We are delighted that through our expansion into the Metaverse and Decentraland, more fans can engage with our sport than ever before,” Chief Commercial Officer Cedric Cornelis said.

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“We work closely with some of the world’s best developers to ensure we stay ahead of consumer trends and continue to expand into new sectors in ways never before seen in tennis.”

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NFTs are an exciting new trend in sports & entertainment. Australian Open organisers are giving fans the option to buy NFTs that automatically update with data about this year's Grand Slam.

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NFTs are an exciting new trend in sports & entertainment. Australian Open organisers are giving fans the option to buy NFTs that automatically update with data about this year's Grand Slam.

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The tournament also partnered with Decentraland, Run It Wild and Metakey.

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Every time a winning shot is made at the 2022 Australian Open, cryptocurrency-based digital gift tokens will update instantly including match and ball tracking data.

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