Quick jump
Hello and welcome to this blog post about Castweet CTT White Paper. I am very excited to know that you are interested in this amazing technology, you will be going to amazed by the incredible potential of the blockchain.
There is a lot to learn about this futuristic tech, lets get started to dive into the Castweet CTT white paper and start to leverage it to build a more secure and trusted ecosystem for Industry 4.0 applications.
The aim of this blog post is to help you quickly understand about the philosophy behind the Castweet (CTT).
I can ensue you that, you will be able to understand every bits and pieces related to Castweet (CTT) after going through the Castweet CTT white paper.
Without wasting any further time lets get started to dive right in Castweet CTT white paper and lets understand white paper first.
What is white paper?
A white paper is an informational, influential, well-structured document, usually published by an organization, to provide in-depth information about a specific solution.
A white paper is used to provide a good insight into the challenges for a specific problem and a proposed solution for the same.
Castweet CTT White Paper
Castweet CTT white paper will be going to provide you, all the information that is needed to get started with Castweet (CTT), including the inspiration for creating, the problem it is trying to solve and the solution proposed by Castweet (CTT).
Abstract
“ Nowadays, the growth of the multi-broadcasting (more commonly known as live-streaming) market has moved beyond what anyone could have previously anticipated a few years ago.
As the rate of cord-cutting, or the choice of most users to cancel their cable TV subscription, has continued to expand, more and more users are opting to only subscribe and use live-streaming, or other on-demand video streaming sources, as their main source of entertainment.
In addition to this, the possession of smartphones has become ubiquitous for people of all ages. It has become the norm instead of the exception to see children as young as elementary school with their own smartphone that they use for entertainment and to view on-demand content from Youtube, Netflix, and Twitch.
As our portable devices take a greater percentage of our leisure time, live-streaming as the primary source for engaging with entertainment sources will continue to expand. Beyond just entertainment, e-commerce is making the transition into the live-streaming as well.
Consumers, always weary of the over-commercialization and increasingly lack of trust with corporations, are looking more to trusted sources to purchase their items. The livestreaming e-commerce market has been undergoing incredible growth within Asian markets and is primed to expand globally.
Live-streamed e-commerce allows anyone from farmers to professional makeup artists to exhibit products and engage directly with their potential customers, creating a greater trust in the products themselves.
However, at the heart of this issue, is how to equitably share the revenue generated from these different platforms. In the current environment, most of the revenue is concentrated within the platform itself and the content creators who provide the viewing options to consumers.
Unfortunately, this unequal share of revenue has left the viewers, who actually generate the revenue by viewing ads, purchasing in-app items, and subscribing to their favorite channels, wholly uncompensated for their engagement.
In order to address this, Castweet is creating a revenue model with blockchain-based incentives that shares a portion of the revenue with the viewers themselves while still compensating content creators.
Our goal is to create a platform that viewers prefer over other live-streaming competitors as their participation is both compensated and motivated. With this viewer-centric approach, viewers are motivated to not only view, but also engage, share, and shape the development of the platform.
Our goal is to create a platform with the mantra, “if you build it, they will come,” where the large viewer base actively motivates content creators to participate and engage on the platform.
At the same time, the revenue model provides creators with a comparable revenue split to traditional platforms in order to motivate adoption and create the streams for the viewers to join.
By rewarding the viewers with points in which to support their favored content creators, content creators can generate more overall revenue without requiring their viewers to directly pay with their own money.
Besides just providing a platform for entertainment, Castweet aims to support the new class of internet entrepreneurs who use live-streaming for e-commerce to promote and sell products directly to consumers.
Overall, the Castweet project supports and compensates the following groups:
- Viewers who are currently uncompensated for their views while creating the actual revenue for the platform.
- Content creators who generate content for the viewers to join but have a difficulty in monetizing their content effectively across different platforms.
- Live-streaming sellers who are looking for a platform to promote and sell their products with an in-platform payment system and access to stock from established brands.
- Advertisers and established brands who want to reach users within different demographics and interests across genre types or provide stock to allow internet entrepreneurs to do the selling for the brand.
By developing a decentralized solution that uses blockchain-based incentives given to both users and content creators, we believe that our platform can allow a fairer and circulated distribution of rewards while also creating a new model that values the contributions provided by the viewers.”
White Paper Link: Castweet CTT White Paper
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