Quick jump
Hello and welcome to this blog post about AdEx ADX White Paper. I am very excited to know that you are interested in this amazing technology, you will be going to amazed by the incredible potential of the blockchain.
There is a lot to learn about this futuristic tech, lets get started to dive into the AdEx ADX white paper and start to leverage it to build a more secure and trusted ecosystem for Industry 4.0 applications.
The aim of this blog post is to help you quickly understand about the philosophy behind the AdEx (ADX).
I can ensue you that, you will be able to understand every bits and pieces related to AdEx (ADX) after going through the AdEx ADX white paper.
Without wasting any further time lets get started to dive right in and lets understand white paper first.
What is white paper?
A white paper is an informational, influential, well-structured document, usually published by an organization, to provide in-depth information about a specific solution.
A white paper is used to provide a good insight into the challenges for a specific problem and a proposed solution for the same.
AdEx ADX White Paper
AdEx ADX white paper will be going to provide you, all the information that is needed to get started with AdEx (ADX), including the inspiration for creating, the problem it is trying to solve and the solution proposed by AdEx (ADX).
Introduction
“AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.
The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred.
Essentially, it covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.
The rationale for creating the AdEx protocol is to create an open-source, transparent and fraud-proof replacement to the existing stack. In a way, AdEx’s mission is to create a new standard in digital advertising: by introducing real-time tracking and reporting directly accessible to each advertiser and publisher, and dropping the need for most intermediaries, we dramatically reduce the ability for any side to report wrong data to others for their own financial gain.
The AdEx protocol is designed to be completely invisible to end users, while improving their internet browsing experience (generally encouraging quality ads and unobtrusive experience).”
White Paper Link: AdEx (ADX) White Paper
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