Users privacy and security often get breach when viewing advertisements, the user often force to view irrelevant and annoying ads.
Publishers gets less revenue and advertisers pays more and get less user attention. BAT is trying to solve the problems of these entities by creating an ecosystem for digital advertising.
Basic Attention Token BAT is an Ethereum blockchain-based platform utility token for the digital advertising industry.
BAT has a motive to create an ecosystem where publishers and users will get paid for their content and attention respectively.
BAT improves the efficiency of digital advertising space by using the Brave browser that tracks the user browsing activities anonymously without breaching their privacy.
Provides advertisers more targeted response, and rewards publishers with BATS token.
Users: strong privacy and security when viewing advertisements, improved relevance and performance, and a share of tokens.
Publishers: improved revenue, better reporting, and less fraud. Advertisers: less expensive customer attention, less fraud, and better attribution.
BAT also has a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers.
Disclaimer: Cryptogurukul has no relationship to these projects, and there is no endorsement or investment advise. Please seek professional advice before taking financial risks.