Tennis and the Australian Open moving into NFT

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Tennis and the Australian Open have embraced the NFT technology. It is likely that more organizations will make this shift soon.

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Major televised sporting events continue to draw huge crypto market interest. This interest stems from the sheer size of television audiences that tune into live televised sporting events.

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As exchanges look to market their platforms at these events, sports organizers and event planners should be aware of crypto market demand for future events.

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When it comes to cryptocurrencies, Bitcoin (BTC) and others like Ethereum (ETH) are the most sought-after.

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Unlike traditional games, NFTs are unique and individual. They cannot be copied or duplicated which has given them a lot of popularity in the sporting world.

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Last year, the Premier League teams i.e. Liverpool and Manchester United converged with the NFT space.

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The NFL has also partnered with NFTs. There was speculation that in September 2021, the NFL, the NFL Players Association, and Dapper Labs announced a partnership

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The NBA Top Shot marketplace, a joint venture between the NBA, NBPA, and Dapper Labs, talks about giving NBA moments away in exchange for NFTs.

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NFL memorabilia items are currently very popular among collectors, who are showing interest to the point that other franchises are considering expanding into this market.

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The tournament will release 6,776 Art Balls and come with a bunch of event-related items and also “release NFTs as part of the event.”

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