Starbucks launches NFT rewards program in Web3

Starbucks is one of the world's largest corporates to adopt Web3 technology, with blockchain powered rewards points.

Starbucks offers a complimentary program for rewards for its customers, but with Odyssey you get more points and cash-back in higher denominations.

New Footage Today reported that there was an almost 100% increase in monthly NFT sales during September 2022. More giants are following Starbucks’ footsteps as they realise the power of NFTs for their business.

The Starbucks Odyssey is a new loyalty rewards program for the coffee-chain’s millennial customers. It rewards them for every dollar spent and has short-term discounts on food & drinks.

The latest trend among millennials are Web3 and the metaverse, with 50% of Starbucks' total revenue coming from their attention.

The brand made a wise decision to appease the needs of an ever growing base of customers. The first step you have taken is into the 'metaverse'.

The NFT market surged and attained a volume of $950 million in the month of September.Based on data from DappRadar, interest in Dapps has been steadily increasing in recent months.

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