Nike bought RTFKT -  A NFTs and sneakers maker for Metaverse

Combining NFT-funded metaverse items with Nike products is a potential way of creating extra money to fuel development.

This will ensure that if people are at any given time able to purchase their goods in-game, they’ll be well prepared & able to get their hands on the product.

The apparel giant announced the company’s recent acquisition of RTFKT Studios, which it has been following for some time.

The brand has a strong reputation in the industry, but they have employed many creative businesses to keep growing their brand and reach more & more people.

RTFKT collaborated with FEWOCiOUS to sell sneakers that are in the real world and online. 600 pairs sold on NFT in just 6 minutes and they made $3.1 million total.

NFTs have been around for a while, yet they were first becoming popular in early spring. This is why on March 1st, Grimes created over 3 million shares of his digital art on his blog which then netted him $6 million.

Nike is partnering with game engine specialists to change the way athletes play, using NFTs and blockchain authentication.

Nike’s history has been built on great athletes and design teams who have harnessed the power of grassroots culture to sell their products.