Google Metaverse: Google's Metaverse Initiatives So Far
Google's CEO Sunder believes in the metaverse, but according to him it is just an enhanced version of the existing Augmented Reality.
In 2014, Google launched its Google Cardboard campaign that was aimed at familiarizing the users with Virtual Reality (VR).
The experience wasn't the greatest because of low video resolution and quality, but it helped many people, especially young college-goers, gain awareness of VR.
Before Cardboard, the Google Metaverse project was restricted to an Augmented Reality (AR) project called Glass.
They wanted it to become mainstream, due to the high cost of glasses, it did not sell well amongst the masses, the production of Glass was later restricted to enterprises.
The AR-powered Glass is like a light and wearable computer that comes with a transparent display.
It does not require the workers to use their hands, which means they can take advantage of their small computers without compromising productivity.
Currently, AR glasses are sold to enterprises. These glasses are helping workers stay focused, enhance the accuracy of their work and collaborate with each other in real-time.
In addition, many of Google's clients, such as DB Schenker and DHL, are using Google Glasses and enhancing their day-to-day operations.
However, in the near future, when the craze for the metaverse will rise, it is expected that these glasses or a different version of them will become our tool to access Google’s metaverse.
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