GAP Announces to join NFT space with Tezos and Brandon Sines

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Gap Inc has collaborated with Brandon Sines, the creator of Frank Ape, for its new NFT collection. It will launch on the Tezos blockchain.

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Gap Inc. sees what the future of shopping is and they're embracing it. The company just announced its entrance into the non-fungible token industry.

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Gap's gamified experience celebrates creatives in this space, which is all about appreciating creativity in digital ways.

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The partnership saw Gap Inc. launch its first NFT collection, an innovative approach to create new streetwear pieces designed to be sold exclusively through the company's e-commerce site.

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The company posted in their blog introducing a gamified digital experience of creativity. During this launch, they are giving customers the opportunity to own limited, collectible hoodies.

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Chris Goble, CPO of GAP NA region, said that the company is exploring the NFT space because it is interested in music, art, and culture.

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Sines commented that “With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape.”

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“While collaborating with one of the most classic brands in history. I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.” said Sines

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They added that Tezos uses an energy-efficient approach to secure its network, which will have a minimal environmental impact and minimal energy consumption.

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