GAP Announces to join NFT space with Tezos and Brandon Sines
Gap Inc has collaborated with Brandon Sines, the creator of Frank Ape, for its new NFT collection. It will launch on the Tezos blockchain.
Gap Inc. sees what the future of shopping is and they're embracing it. The company just announced its entrance into the non-fungible token industry.
Gap's gamified experience celebrates creatives in this space, which is all about appreciating creativity in digital ways.
The partnership saw Gap Inc. launch its first NFT collection, an innovative approach to create new streetwear pieces designed to be sold exclusively through the company's e-commerce site.
The company posted in their blog introducing a gamified digital experience of creativity. During this launch, they are giving customers the opportunity to own limited, collectible hoodies.
Chris Goble, CPO of GAP NA region, said that the company is exploring the NFT space because it is interested in music, art, and culture.
Sines commented that “With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape.”
“While collaborating with one of the most classic brands in history. I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.” said Sines
They added that Tezos uses an energy-efficient approach to secure its network, which will have a minimal environmental impact and minimal energy consumption.
Disclaimer: Cryptogurukul has no relationship to these projects, and there is no endorsement or investment advise. Please seek professional advice before taking financial risks.